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PLOT TWIST
October 18, 2026
Why doctors just put hormone therapy back at the top of the list, and why our moms were scared of it.
Founder & CEO · Host · Writer
Women’s health, without the brush-off.
Hi, I’m Lo. I’m the CEO of Love Wellness, I host Tell Me I’m a Good Mom, and on Sundays I write you a letter.
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Lo’s Letter
The Sunday read.
Every Sunday I write about what I’m learning about, cooking, and buying. It’s basically what I’d text my friends, just longer.
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I talk to guests about the stuff no one tells you before the baby comes. And after the baby comes, too.
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10 years in the making
Love Wellness.
At Love Wellness we make vaginal care that actually works, from first changes through menopause.
I started it ten years ago, when the feminine care aisle was a weird place full of products that just covered things up. So I read the research, found experts who agreed, and made the routine I couldn’t buy anywhere.
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